TGC Case Study

The strategy we use to create educational but engaging content is to break up long forms of important information with animation, images or unexpected jokes or statements. This catches the viewers attention in an entertaining way & allows the viewer to breath in between long education rich segments so they continue watching without “zoning out”.

There are two forms of content that we focus on when creating info videos. One being studio content where the subject that is teaching is in a nicely lit studio space and they speak directly to the audience. This is used for more personal information being taught as well as when first hand user experience needs to be shown. Examples below.

Our second form of content that we focus on for educational videos is animation. This is a good way to break up long forms of studio content that could be information rich as well as to catch the attention of viewers in the beginning of the video. This type of content is very easily absorbed and makes it entertaining for the viewer. Examples below.