Cold Email Case Study

*This is a private case study that is not permitted to be shared.*

How we were able to fill up a meeting calendar to capacity with prospects that are interested in a service people know nothing about. Over 150 meetings booked from a single campaign with no advertising budget needed.

Tools Used

We developed a cold email strategy we’ve tested through the toughest ditches known to man in the marketing world. From selling 6 figure commercial deals to selling locally made candles!
In order to build authority to a prospect that does not know you, you will need an easily digestible piece of content that grabs their attention and makes them problem aware as well as displaying yourself as the tried and true solution to their problem.
You may already have a website in place but for this case study, we created a landing page that acted as a funnel. It brought the prospect through a highly thought out journey where they became problem aware and was given an option to schedule a meeting.

The Client, The Problem & The Solution

The Client

The client in this case study is a hurricane impact window & door company. Usual revenue is around 3-5 million per year.

The Problem

The problem this business was running into was that their workload was at around 55% but could not up their capacity as well as not get in contact with higher value clientele for bigger jobs.

The Solution

First TGC put together an ideal client persona through market research to determine who to reach out to for the best result. Then a cold email campaign was created that drove their direct audience to a video that we created. That video educated them on the dangers of not having impact windows on the coast of Florida. Once they watched that video, if interested they would go to the site where a business profile video would be watched. From their we create a user journey map where it becomes a no brainer to book a call. Then the business closes them & since they have already been hooked, educated & interested, their close rates are incredibly high.

The Results

We were able to increase their bottom line revenue, client capacity, average value per client & skyrocket referral rate.

168 meetings booked
Client capacity from 58% to 79%
Average client value increased 22%
We received a referral from 50% of new clients

Money Back Guarantee

We believe in our work so if you are not happy with your results in a reasonable amount of time then you will receive a full refund. Zero risk to you so you can invest in your business with confidence.