TGC Case Study

In this case study you will see how we were able to grow a business’s social media accounts by over 1,700% & their overall business revenue by 350% by using a content marketing system on Instagram/ Facebook.

This growth was accomplished with an in depth market research phase along with expert crafted content. This system can be applied to any business unless your business does not require customers or clients.

The Concept Behind What We Do Is Simple

  • Create attention grabbing content

    We need to make your content stand out from every other cookie cutter business that does not care about being left in the dust.

  • Build a strong relationship

    Next we need to make sure we are able to build a strong relationship with your audience so people look forward to what you have to offer.

  • Convert them into customers

    We don’t do all this and then cross out fingers that your audience buys. Last we find a way to convert them into paying clients easily.

Content Creation

We live in a day and age where you will not make any money without attention. Studies show we have 7 seconds in the beginning of a video to capture someones attention and 2 seconds to grab someones attention with a photo. That means you need to be smart and precise with how you position yourself & content you create. Have a look on how we were able to take advantage of this with the leading boxing apparel e-commerce site, BoxRaw.

BOXRAW Logo

 We made sure to include at least one of 3 factors when it came to creating engaging content.

  • Creating entertaining content allowed us to take advantage of the possibility of going viral. We learned that in order for a video piece to go viral it needed to be fast paced in the beginning, have a lot of emotion with a driving plot in the middle, and a huge payoff at the end. This simplified framework allowed us to capitalize on organic growth through shares and repost which was the main factor of audience growth.

  • Creating educational content allowed us to build deeper relationships with true fans of the sport. What we would call our “tribe”. We have been able to create a niche following with higher engagement due to gaining trust in the professional aspect of the sport by creating content that improved the knowledge or skill of any individual that has an interest in boxing. This content ranged from infographics to videos of fighter breakdowns, hand wrap tutorials, event date updates, etc. These deeper relationships allowed us to push products to a loyal audience which resulted in multiple product sell outs the same day they launched.

  • Content that inspires is content that brings out emotion. Emotions that build relationships with brands and companies online. Making content inspiring is a bullet proof way to build a connection with your audience

Educational

Entertaining

Carefully constructed content combined with a bullet proof strategy allowed BoxRaw to gain a following of over half a million between Instagram, Facebook, Youtube & email. Along with multiple product sell outs, our expert positioning online has allowed the brand to partner with some of the best fighters in the world but these results are not strictly to this market. We have produced results for companies in over 45 niches all with their own style while staying creative, innovative & adaptive to what the market shows. The concept with the marketing plan of Box Raw is able to be applies to any business we work with.

Some niches we have worked in.

Travel Agencies

Hotels

Fitness

Personal Finance

Food & Drink

Online Education

Insurance

Sports

Real Estate

Auto Detailing

General Brick and Mortar

Gaming

Law

Coaching

Franchises

Software